Teeth Whitening Business - Brighter Image Dealer Opportunity:
Teeth Whitening Business For Sale
Existing Turn-Key Business With Training
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We'll get you started with $36,000
in inventory, a Turn-Key Website, and Onsite Training. Brighter Image Dental Lab is offering
distributorships in worldwide locations such as: United States, United Kingdom, Australia,
Canada, etc!
OUR
BUSINESS STRATEGY CONCEPT
It’s
time to totally rethink the basic economics of specialized industry. In this
fast changing, competitive market place the true profits are going to those
who have an obsessive focus on profits, value and superior customer service.
Putting profit in relation to the business
does not make the value or customer service any less
important. It just makes sense of why you’re so dedicated to being the best.
the Brighter Image marketing system with
Internet web site and wholesale development has been specifically designed
to challenge
the industry standards and eliminate every unnecessary obstacle
between customers and profits .Our unique lab direct process allow us to
deliver true customer service conveniently, consistently and seamlessly. Our
strategy is to grow the business where it is needed most retail and
wholesale. Developing the most professional image and operating with
the lowest possible overhead, this will enable us to stand-alone from even
the strongest competitors.
COMMONLY ASKED
QUESTIONS
WHO IS BRIGHTER IMAGE®
LAB DIRECT PROFESSIONAL TEETH WHITENING?
Brighter Image®-
is a national dental lab that is specifically designed to only do
professional teeth whitening. Thanks to recent technology, we’ve designed a
special lab direct process which allows our distributors to market
Brighter Image® Lab
Direct Professional Teeth Whitening Services to clients with no dental
visit. Our system allows consumers the unique advantage to have their teeth
professionally whitened without going to a dentist office. Our market
advantage is that we’ve made professional teeth whitening affordable,
convenient and now easier than ever. Our process allows clients to make
their own impressions and return the trays directly to our dental lab for
processing their custom fitted bleaching trays. This process allows our
Dist. to focus more on selling PTW in volume thru a retail Internet site and
wholesale accounts. Brighter Image®
dental lab provides the lab processing service; the clients receive a
substantial discount over going to a dentist, and our Dist. to makes a great
profit for their efforts. Our Goal is to establish a national chain of
successful Brighter Image®
Authorized Dist.

WHAT MAKES the BRIGHTER
IMAGE PTW SYSTEM DIFFERENT FROM OTHER BUSINESSES?
The consumer
demand for professional teeth whitening is at its all time high
The
Brighter Image
Professional Teeth Whitening Center is America’s first Internet Whitening
Lab.
the Brighter Image
PTW Internet Dist. maximizes the true profits in this specialized industry.
The Teeth Whitening Industry has always had great profit margins; however,
the biggest profits have been compromised by the high cost of doing business
in a fixed location, including the overhead required for employees, lease
space, and utilities, etc.
the Brighter Image
PTW Internet Dist. eliminates all the unnecessary obstacles
between the owner and his customers by making it possible to take
the
Brighter Image
PTW service
directly to the buying retail customer as well as the ability to build a
strong wholesale business. An affordable professional teeth whitening
business has never before been available as an option.
The Brighter Image
now makes it possible to provide your target market with
professional teeth whitening service that’s affordable, convenient and now
easier than ever.
As an
authorized Brighter Image dealer you’ll receive all the tools
necessary to challenge the competition in your city. This process
starts with training you to be an Owner Operator in your own the
Professional Teeth Whitening Business. All of our training is
“hands-on” and is taught by seasoned professionals who bring years
of expertise into your training process. This training is backed up
with a Management Training that’s focused on profit, sales and
service. We then follow-up with marketing formulas such as effective
TV commercials, radio spots, and newspaper ads, etc. all
professionally produced. From there we go through the System
Structured Selling Process with an emphasis on product knowledge,
which is the best way to meet the wants and needs of your customers.
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us at 800-037-584 or
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WHAT IS THE TARGET
MARKET FOR BRIGHTER IMAGE PROFESSIONAL TEETH WHITENING SERVICE?
One of the first decisions that you need to make is whether
or not you believe there is a strong market demand for professional teeth
whitening.
Start by considering this scenario, what would happen if you
were to ask everyone in a room this question: “Who in the room does
not want whiter teeth?”
How many people do you think would honestly say, “No, I do
not want whiter teeth.”
The consideration becomes cost, not want. The Brighter Image lab direct
service is designed to save clients about 70% over the cost of going to a
cosmetic dentist with no dental visit. Not to mention all our other
benefits.
WHAT IS BRIGHTER IMAGE
LOOKING FOR IN A DISTRIBUTOR?
Plain and simple, it’s important that we choose the most
qualified individuals to develop each market area. We look for persons with
a strong professional presence and character for both retail and wholesale
development. Individuals who demonstrate the ability to be committed, long
term, to building relationships with first direct consumer, then local
salons, day spas and even sub dealers. Every distributor, in each market, is
a reflection of Brighter Image as a company brand. In short, we are looking
for people with strong persistence and the enthusiastic communication skills
necessary to build a profitable market. These individuals can capitalize on
the real advantages of providing the Brighter Image Lab Direct Service as
the future of professional teeth whitening.
WHY DO YOU START WITH
INTERNET SITES
In the last 5
years, SPECIALTY RETAIL and internet shopping has exploded
into a BILLION dollar a year industry! The specialized service of
Professional Teeth Whitening has grown just as fast all across the country.
Our exclusive lab direct PTW service and proprietary marketing/operating
system allow our distributors to start "from scratch" and begin seeing
positive cash flow in as little as 2-4 months. With an ASTONISHING
LAB DIRECT PROFESSIONAL SERVICE and a proven formula of success that focuses
on high cash flow, high volume with the lowest overhead for greater profits.
Our internet sites allow us the ability to most effectively communicate with
potential clients, either online or over the phone. This way our entire
process is seen in full color and explained to clients in a much clearer
process. The web site works like a retail storefront except the clients come
into your website that you operate from your home. Web sites also prevent
your business from being location sensitive which can limit exposure to
every potential client.
To visit a few of our
existing sites you can go to
www.professionalteethwhitening.com or
www.teethwhitening.net
HOW DO BRIGHTER IMAGE DISTRIBUTORS GENERATE A GROSS PROFIT
RETAIL,
Plain and simple, buy low and sell high. Our authorized
Brighter Image distributors purchase the client's lab direct whitening service at
our lowest cost per system and then resell the system/service to
clients for an average range of $149 plus future reorders.
WHOLESALE ACCOUNTS,
Our goal is for our distributors
to develop wholesale accounts from local salons and day spas. Generally
salons will reorder in minimum monthly volume on a monthly basis. Building a
solid wholesale business creates long term recurring monthly revenue.
PLUS RECURRING REVENUE FROM BLEACHING GEL REORDERS:
From there you also
have to consider client reorders for additional maintenance bleaching gel.
After the initial bleaching process the client will continue to order
additional bleaching gel to maintain the brightest white smile possible.
This translates into additional recurring revenue. Our distributors offer
additional syringes of maintenance bleaching gels. The
average retail cost to the client is $10 to $12 per syringe. This cost is
still competitive and generally beats the local dentist by about a 50%
savings and does not require an additional visit to the dentist office.
DO ALL DIST. OPERATE INTERNET SITES
NO.
We do have dealers that work mainly to build a wholesale business without
owning an internet site. The wholesale development can easily work as a home
based business, which allows owners to build their business around setting
up wholesale distributors in their city. The advantage of building a strong
wholesale market is the monthly recurring revenues. We have distributors
that simply focus on internet sales and others that focus on only wholesale
dealer account development.
WHAT WILL BECOMING A BRIGHTER IMAGE AUTHORIZED DIST. DO FOR ME?
If you
are selected as a Brighter Image® Professional Teeth Whitening
Authorized Dist., you receive the right to now offer clients professional
teeth whitening services as a Dist. to both retail and wholesale markets.
The use of the Brighter Image® national logo, trademark,
marketing portfolio, and the right to purchase our Brighter Image®
Professional Teeth Whitening Systems at our lowest fixed rate cost per unit.
This is to maintain our Authorized Dist. maximum profitability for each
system sold and to ensure that our Brighter Image® Professional Teeth
Whitening System will remain a primary profit center to our Dist. overall
profitability. We award our Authorized Dist. on a restricted basis so
that our systems will maintain the highest level of integrity and that our
Dist. may reap the full advantages of marketing our service.
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CAN A BRIGHTER IMAGE DIST. REALLY REACH TOP REVENUES GOALS EVERY
YEAR BY SELLING
LAB- DIRECT BRIGHTER IMAGE PROFESSIONAL TEETH WHITENING AS A
SERVICE?
Yes.
All it really takes is a primary focus on marketing Brighter
Image® Professional Teeth Whitening as a service to
EVERY potential client with the same energy you would apply in
reaching sales goals for the #1 product or service you currently
market. You must commit to the Brighter Image®
Professional Teeth Whitening Marketing System and then place a
strong emphasis on requiring yourself to become thoroughly familiar
with the features and benefits of the Brighter Image®
Professional Teeth Whitening System as a service. There really
is no reason why a distributor should not grow to sell 4 to 8
systems per day to new clients (or more) and by doing so this will
achieve your goals.
WHAT IS THE COST OF BECOMING A BRIGHTER IMAGE AUTHORIZED DIST.?
The
initial cost of becoming a Brighter Image authorized distributor varies by
market and availability. Generally initial financial commitment to become an
authorized distributor varies from market to market based on the
distribution agreement, training & opening inventory of Professional Teeth
Whitening Systems. The internet site design, display and complete turnkey
set up and each distributor territory varies in over all cost from market to
market. Exact distributor cost is disclosed once the area is defined. After
the initial investment, our distributors will be granted the privilege of
purchasing each Brighter Image® Professional Teeth Whitening System
at our lowest cost per unit. After you review the enclosed information and
feel you are interested and possess the qualifications necessary for this
kind of business, call our office and give us your market area. We will
send you a fax for the distributor cost in that area.
WHY DO I HAVE TO PURCHASE A DISTRIBUTORSHIP?
Brighter Image®
awards Authorized Distributorships on a restricted basis. Our focus is
to work with distributors who can envision Brighter Image®
Professional Teeth Whitening as their primary income. We are
interested in having distributors who know they can market our service. By
offering Authorized Distributorship, we protect your profit margin and the
ability to market more systems without the concern of having to be price
conscious against any competition selling the same service in your target
market.


WHAT KIND OF TRAINING AND SUPPORT WILL I GET?
We provide you
comprehensive marketing and sales training that outlines the structure and
philosophies contained in the Brighter Image®
Professional Teeth Whitening System. The basis of your training will cover
such topics as:
* Full Internet Site with Marketing Strategies
* Exclusive Selling Features Techniques
* Developing Wholesale Sub Accounts
* Comprehensive Sales Training
* Complete Product Knowledge & Information
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Call us at 800-037-584 or
have a representative call
Click here to print an application to become a dealer
We
will begin your support training several days before you start
marketing. We want you open for business and making money as soon as
possible, with the best training to assure you the best possible
start as a Brighter Image® Professional Teeth Whitening
Authorized Distributor
Our
strategy is to put you on top. We can do this by offering you the
opportunity to make a compelling profit from marketing a truly
sophisticated Professional Teeth Whitening Lab Direct Service as
your primary income. As you investigate the Brighter Image®
Authorized Distributor Program more, we believe that you will find
there is not a better business with more opportunity for a lower
start-up cost anywhere! As a Brighter Image®
Professional Teeth Whitening Authorized Distributor, you will
receive:
*Complete turn-key dealership *Complete
retail marketing material *Lowest fixed flat rate pricing
*An image in the marketplace *Comprehensive training system
*Continuous operating assistance

Our Dist. support is one of the major over
all advantage to this business decision.
The
Brighter Image ® Program concentrates on a specialty
marketing system developed by knowledgeable people that have been
industry leaders for years. The concentration on selected
distributors supports the sales, marketing, and service that will
allow a market penetration not enjoyed by the competition. Training,
product support development, and the use of a professional support
staff will be structured to handle any customer concerns. The
objectives will emphasize better customer
service and product knowledge. This emphasis equals
greater client satisfaction and greater profitability.

WHAT IS NEEDED TO GET STARTED?
Our
distributor system is designed to be a home-based business. Therefore you
need to have an office set up in your home with a computer, an 800 toll free
phone line, Internet access and e-mail. You also need to establish a credit
card merchant account in order to receive payments. Then you take possession
of one of our existing turn key web sites and initial inventory from there
we start your training of our Brighter Image Marketing System. Once you’re
ready, you’ll begin to place your advertising which will start driving
traffic to your web site and start converting clients. It’s a plain and
simple business, especially when you consider other comparable businesses.
EXPLAIN THE NO COST INVENTORY SYSTEM.
It's true!
After your initial set-up cost, you can start selling our Professional Teeth
Whitening Systems to clients, with only your web site and to dealers with
only our sales cards, flyers, and presentation folders. Although
Brighter Image® does recommend that all authorized
distributors carry sufficient inventory, it is possible to explain all the
advantages of the Brighter Image® Lab Direct Service to
your clients by using only our marketing material and without having the
Professional Teeth Whitening product on hand. When the customer agrees
to purchase the service, you can have us ship the Professional Teeth
Whitening System directly to their home or office. The package is
shipped with complete, easy to follow instructions inside the package.
This is done by, simply faxing the completed order form directly to the
corporate office. We send out all faxed orders the same day the order
is received. What other service is so strong that it can be sold to
clients without inventory on hand? Although it is recommended for all
authorized distributors to commit to carrying inventory on hand, this is a
system that allows you to still be able to make a sale without inventory.
There is no reason for you to ever be unable to deliver a sale.
WHAT ABOUT COMPETITION?
This is
usually an initial concern for some potential distributors; however, by
comparison, there are virtually no other companies offering a true
Professional Teeth Whitening System, services or training, other than
cosmetic dentists. The Brighter Image®
Professional Teeth Whitening System is the exact same system used by
cosmetic dentists but offered for hundreds of dollars less. Only
Brighter Image® is currently making Professional Teeth
Whitening Systems available to the non-dental industry. Other typical
companies do not possess the professional quality or have a selling and
marketing system that comes close to our professional image & design. This
strategy is essential to our ability to penetrate the market. There is
great demand for our systems - everyone wants to have his or her brightest
whitest teeth ever - and now you can offer it for hundreds less than most
cosmetic dentists! This makes most everyone a potential customer.
Again, this is why we offer authorized distributors on a restricted basis -
to protect our distributor’s profit potential.
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Call us at 800-037-584 or
have a representative call
Click here to print an application to become a dealer
WHERE WILL MY BUSINESS COME FROM?
In
the beginning, clientele will mostly come from targeted web traffic.
This is a contact business, based on knowledge and education, not
selling. Most of your business will come from specialized
marketing and display advertising to induce the retail public as
well as
consistent networking of executive clients in your city as a
consistent source of revenue. From there you will focus on
development of a strong wholesale business, consisting of local day
spas, hair, tanning& nail salons as well as dental offices. There is
an enormous market available. Your target market for your
Professional Teeth Whitening business consists of almost any person
in your area who is not currently going to a cosmetic dentist or
anyone that is concerned with their over-all appearance. The
wonderful thing is that we have a solution to a problem many people
are self-conscious about. Now you can offer men and women this
innovative solution without a trip to a cosmetic dentist – they
don’t have to pay hundreds of dollars more, and can do it in the
convenience of their own home or office.
IS
BRIGHTER IMAGE A FRANCHISE?
No,
however, Brighter Image offers a complete existing turn-key business
package that includes all transfer training from advertising and
marketing support to business management. We are here to support
you, but we are not a franchise company. You will have
the right to open additional markets and to use your own business
name. We don’t control your operation. We make suggestions, based on
our expertise, for maximum earning and how to obtain the full
advantage of
the
Brighter Image system. This will be your business with
no ongoing monthly fees or royalties for our services.
WHO ARE
BRIGHTER IMAGE® OWNERS?
Brighter Image owners are people who recognize a great opportunity
and are willing to work hard to make the most for themselves and
their families. They are people who, after reviewing the
Brighter Image Professional Teeth Whitening Business,
believe in it and want to make it work for them. Many owners look at
Brighter Image as a business with strong earning potential
and limited exposure. Lab Direct Teeth Whitening is a business that
provides a service that is in very high demand. It’s a
business that can be managed with almost no employees & be operated
from home & eventually can easily grow to more units. Owners see the
advantage of a business that they can manage themselves as an owner
operator to make as much bottom line profit as possible.
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Call us at 800-037-584 or
have a representative call
Click here to print an application to become a dealer
I’M INTERESTED IN A Brighter Image® Professional Teeth Whitening
Distributorship.
WHAT IS MY NEXT STEP?
This
informal packet was sent to give you some general information about
us. Inserted in the packet is an Application for Acceptance.
Please fill it out and FAX to our corporate office at
+001-817-207-8205. By sending in this application, you are telling
Brighter Image that you are interested. A Brighter Image®
Professional Teeth Whitening representative will then contact you to
discuss future options and details.
If you have
any other questions or comments, please call our toll free number
800-037-584. We look forward to hearing from you
soon.
Yearly Sales
Potential From A Brighter Image® Authorized Distributor
| Weekly
Average |
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25 units
sold weekly |
50 units
sold weekly |
75 units
sold weekly |
Deluxe
System
$169 per unit |
Weekly
Monthly
Annually |
$4,225.00
$18,308.33
$219,700.00 |
$8,450.00
$36,616.66
$439,400.00 |
$12,675.00
$54,925.00
$659,100.00 |
Standard System
$149 per unit |
Weekly |
$3,725.00 |
$7,450.00
$32,283.33
$387,400.00 |
$11,175.00
$48,425.00
$581,100.00 |
| Monthly |
$16,141.66 |
| Annually |
$193,700.00 |
Our primary focus is
to select “Premium Dist.”, who can place an emphasis on the Brighter Image
Program as a primary profit center for their business. Building both retail
sales and wholesale account As a guideline, we look for Dist. who’s profile
suggests their ability to sell 25+ Professional Whitening Systems in 1 week.
This projection shows that by selling just 4 or 8 systems per day, our Dist.
can earn up to $200,000 to $400,000 in a single year by offering Brighter
Image Professional Teeth Whitening to their clients. Retail and wholesale.
Our Goal is to have the fewest number
of Dist. in an area that can generate the most possible sales!
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us at 800-037-584 or
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UNIQUE SUCCESS FORMULA
| High Margin
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Profit over $150 for most
every system sold |
| High Volume
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Our Service is in high
demand and will save your customers 100’s |
| High Cash Flow
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Every customer pays you in
advance, and in some cases they may pay before you receive your
inventory |
| Low Cost Inventory
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The cost for inventory is
minimal. As a matter of fact, you can sell our service with no
inventory on hand at all |
OUR% KEY INTERNET MANAGEMENT
SYSTEM
System Structured Selling
Qualified Advertising
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Uniform Production
Timely
Scheduling |
Five Keys to
Success
1. Know your Business
2. Commit to Conversion
3. Commit to Marketing
4. Commit to Wholesale
5. Percentage Management
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Percentage Management
0% Labor
30% Cost of Goods
& Overhead
30% Advertising/Mkt.
40 % Cost of Business
Leaves a 40% Bottom Line
With a 10% variance
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*This System of
Management is designed
to check and balance itself. |
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BRIGHTER IMAGE SMILE SURVEY
AT A GLANCE
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ATTRACTIVE
SMILES IMPORTANT TO SELF-ESTEEM AND KEY TO
SUCCEEDING SOCIALLY AND AT
WORK
New National Study Finds Teeth #1 Facial Feature People Would
Change and 3/4 of Adults
Think a Nice Smile is Important to Landing Dream Job and 84%
think Attractive Smile is
Important for Meeting Mr. or Ms. Right
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The
Brighter Image Smile Survey was conducted by telephone by
Harris. The study was conducted on a representative sample of
1000 American adults -- both men and women -- between 18 and 50
years of age. This poll, the first national survey of its kind,
explored the importance of smiles in relation to business and
careers, dating and marriage, the social arena, and the overall
value of smiles and self-esteem.
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Smiles
and the Social Arena
94% of
those polled said they are likely to notice a person's smile
when they meet them for the first time. People are less likely
to notice someone's eyes, height or figure. More than one-half
(71%) believe people with a nice smile make friends more easily
than people with crooked teeth. Over one-third agree bad teeth
overshadows the rest of a person's appearance. An overwhelming
majority of adults (85%) consider a person's smile to be very
important at initial meeting.
Smiles and Self-Esteem
- Almost two-thirds
(64%) agree that people with a nice smile are more outgoing.
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77% think that wearing
braces as an adult makes a person feel self-conscious.
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Over one-third of
adults would trade a trip abroad, new wardrobe or other
aesthetic surgery for straight teeth.
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87% think one's smile
is very important to their self-esteem.
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When asked which facial
characteristic they would change if they could, one in four
adults (25%) would change their teeth/smile.
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Smaller proportions
would change their skin (17%) or nose (13 %).
Smiles and the Opposite Sex
84% of adults perceive
having an attractive smile as important for getting a date with
Mr. or Ms. Right. Over one-third would not be likely to set up
their best friend on a blind date with someone with crooked
teeth. One-third would not be likely to kiss someone with
crooked teeth. An overwhelming majority of adults (85%) consider
a person's smile to be very or somewhat important at first
meeting. Almost 9 out of 10 (86%) think people with good teeth
are more attractive to the opposite sex.
Harris Interactive (Nasdaq:
HPOL), the global leader in online market research, uses
Internet based and traditional methodologies to provide its
clients with information about the views, experiences, behaviors
and attitudes of people worldwide. Through its U.S. and Global
Network offices, Harris Interactive conducts research in more
than 80 different countries, in more than 30 different languages
*Psychology Today:
September 1, 1998
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A Message from the President of Brighter Image
Hello, I'm Bill Watson, founder
and President of Brighter Image. I would like to thank you for your interest in the Brighter Image
dealership opportunity.
I have spent the past 10 years
as an executive in the teeth whitening industry. I have always kept a close eye on teeth whitening trends
and have helped to develop a process that met clients' changing needs and desires. I can honestly tell
you that, within the last decade in this business, I have never had as strong a feeling of being in the
right place at the right time with the right program as I have today with Brighter Image.
The booming demand for quality,
affordable teeth whitening services seems indisputable. And the validation of our innovative approach
comes from the most important source of all: the enthusiastic clients who are leading happier lives with
their new whiter smiles, thanks to Brighter Image. Now we are looking for the right people…individuals
and groups with the resources, vision and dedication to excellence it will take to introduce the exciting
Brighter Image concept to their market.
If you think the Brighter Image
dealer opportunity might be right for you…and that you might be right for Brighter Image…please fill out
and submit our confidential appiclication for acceptance inclosed in the email sent to you or just give
us a call with any questions today..
We look forward to talking to
you soon.
Bill Watson
President
To receive pricing
information and start-up costs for our dealer program please enter your email below and our information will be sent
directly to your inbox now.
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